User Interface
User Experience
Web Design
Agile
In development
UltraFacility
The UltraFacility site is a platform for microelectronics end-users to access technical knowledge and collaborate across industries to advance and validate ideas for facility operational change.
Users
Microelectronics Industry Employees
Require a site which facilitates easy communication with other members, providing findable information in a valuable space. Want to find information efficiently.
Pain Points
Missing valuable information
The current solution means that additional information for users, such as registration deadlines are not effectively communicated.
Unclear processes
Users are expected to register on the site more than once, and join events such as webinars on external platforms which led to confusion with the joining process
Lack of findability
Require a site which facilitates easy communication with other members, providing findable information in a valuable space. Want to find information efficiently.
Design approach
Redesign the UltraFacility events space to deliver more value to users while also aligning with corporate goals such as using event value to upsell subscriptions and boost site engagement.
Figma & FigJam
Jira
Trello
Hotjar
Teamwork and Agile
Working in a small team, we place a strong emphasis on effective communication. We use an agile strategy to meet Minimum Viable Product milestones for new features and bug fixes. Regular, structured evaluations with the PO, myself, and the development team foster a dynamic work atmosphere that increases productivity and development efficiency.
System Mapping
A key consideration for this project was to align with wider business requirements.
Key considerations
Task Automation
Automating processes such as event reminders and onboarding to save time with account managers.
Data Security
Ensuring that data is stored securely and fully utilised to limit time wasted for users and protect the business interests.
User Analytics
Streamlining processes to allow for engagement tracking for marketing use, and tracking webinar attendance for upselling opportunities.
Deliverable
A dedicated space for events on the UltraFacility site which prioritises findability, desirability and increases opportunities to upsell memberships.
Upcoming Events
Improved events UI which prioritises key information per event, allows for filtering and advertises upcoming events.
Event information
Clear CTAs to register and important event information, dynamically designed to update depending on what stage the event is at.
Registration
Redesign of the registration form to to create a more usable form, which is more pleasant to use. As well as background UX improvements to speed up submission.