User Interface

User Experience

Web Design

Agile

How can we drive engagement for UltraFacility Events & Webinars?

How can we drive engagement for UltraFacility Events & Webinars?

How can we drive engagement for UltraFacility Events & Webinars?

How can we drive engagement for UltraFacility Events & Webinars?

How can we drive engagement for UltraFacility Events & Webinars?

How can we drive engagement for UltraFacility Events & Webinars?

An events and webinars directory page for users and visitors of the UltraFacility site.

An events and webinars directory page for users and visitors of the UltraFacility site.

An events and webinars directory page for users and visitors of the UltraFacility site.

An events and webinars directory page for users and visitors of the UltraFacility site.

An events and webinars directory page for users and visitors of the UltraFacility site.

An events and webinars directory page for users and visitors of the UltraFacility site.

In development

The Project

The Project

Previously, the UltraFacility events space contained only one calendar view. This confused users because it highlighted a shortage of events available to them, creating an unusable space. The project's goal is to give users with a list of events that can be found inside a user-friendly interface, hence increasing interaction with webinars and conferences held on the website.

Previously, the UltraFacility events space contained only one calendar view. This confused users because it highlighted a shortage of events available to them, creating an unusable space. The project's goal is to give users with a list of events that can be found inside a user-friendly interface, hence increasing interaction with webinars and conferences held on the website.

August 2024 - present

August 2024 - present

In Development

Designer

August 2024 - present

In Development

Designer

Background

Background

UltraFacility

The UltraFacility site is a platform for microelectronics end-users to access technical knowledge and collaborate across industries to advance and validate ideas for facility operational change.

Users

Microelectronics Industry Employees

Require a site which facilitates easy communication with other members, providing findable information in a valuable space. Want to find information efficiently.

Pain Points

Missing valuable information

The current solution means that additional information for users, such as registration deadlines are not effectively communicated.

Unclear processes

Users are expected to register on the site more than once, and join events such as webinars on external platforms which led to confusion with the joining process

Lack of findability

Require a site which facilitates easy communication with other members, providing findable information in a valuable space. Want to find information efficiently.

Project Goal

Project Goal

Design approach

Redesign the UltraFacility events space to deliver more value to users while also aligning with corporate goals such as using event value to upsell subscriptions and boost site engagement.

Tools

Tools

Figma & FigJam

Jira

Trello

Hotjar

Teamwork and Agile

Working in a small team, we place a strong emphasis on effective communication. We use an agile strategy to meet Minimum Viable Product milestones for new features and bug fixes. Regular, structured evaluations with the PO, myself, and the development team foster a dynamic work atmosphere that increases productivity and development efficiency.

Define & Explore

Define & Explore

System Mapping

A key consideration for this project was to align with wider business requirements.

Key considerations

Task Automation

Automating processes such as event reminders and onboarding to save time with account managers.

Data Security

Ensuring that data is stored securely and fully utilised to limit time wasted for users and protect the business interests.

User Analytics

Streamlining processes to allow for engagement tracking for marketing use, and tracking webinar attendance for upselling opportunities.

Solution

Solution

Deliverable

A dedicated space for events on the UltraFacility site which prioritises findability, desirability and increases opportunities to upsell memberships.

Upcoming Events

Improved events UI which prioritises key information per event, allows for filtering and advertises upcoming events.

Event information

Clear CTAs to register and important event information, dynamically designed to update depending on what stage the event is at.

Registration

Redesign of the registration form to to create a more usable form, which is more pleasant to use. As well as background UX improvements to speed up submission.