Product Designer
I am a…
🐶 Dog Person
I love all animals, but I adore dogs, I have two - Otto the Tibetan Terrier, and Dougal the Dandie Dinmont.
🏋️ Weight Lifter
In my free time, I like to pursue a passion for fitness, growing my personal discipline and consistency.
🌮 Passionate Home Cook
I love cooking at home, it’s my favourite way to unwind.
💿 Music Lover
Since I was little I have always loved dance music genres old and new. Here’s my current favourite:
What I do
User Journey Mapping
Communication Design
User Interface Design
Design Systems
User Empathy Mapping
Brand Identity Design
Tools
Figma
Adobe Creative Suite
Framer
Hotjar Analytics
Wordpress
Atlassian
Experience
April 2024 – Present
Global Water Intelligence (GWI)
UX/UI Designer
Leading the creation and maintenance of a comprehensive Figma design system for a new platform, ensuring consistency and quality across all design assets.
Strategizing with internal and external stakeholders to develop a subscription-based data platform, leading discussion to align user needs and business objectives with design solutions.
Utilising empathetic thinking to deliver comprehensive user journeys based on qualitative and quantitative user feedback.
Conducting thorough reviews of existing UX practices to define improved business workflows and the production process, increasing team efficiency.
Directing the design of multiple industry collaboration platforms, balancing marketing and sales requirements with a cohesive and intuitive user experience.
August 2022 – April 2024
Soft Pauer
Graphic Designer (UX/UI)
Leading the design of intuitive and visually appealing wireframes, prototypes, and design artefacts for complex, data-rich web interfaces and commercial apps.
Applying a user-centred approach in an agile format, collaborating with cross-functional teams to deliver end-to-end product design. This includes conducting thorough research, ideating concepts, creating interactive prototypes, and executing user testing.
Balancing design innovation with rapid application development constraints, ensuring seamless integration of design concepts within technical realities and limitations.
Collaborating with various teams, including marketing and customer support, to ensure a cohesive and consistent brand experience.
June 2022 - August 2022
Global Infusion Group
Brand Experience Designer (Internship)
Led team efforts towards optimising the user experience (UX) of the Warehouse Management System (WMS) for prestigious FMCG brands such as Red Bull, Tony's Chocolonely, and Beavertown Brewery.
Facilitated smooth integration of user feedback into the product development process, resulting in a more efficient and user-centric warehouse management solution. Notably, this initiative led to greater pick efficiency and an immediate 4% increase in retained profits.
Maintained proactive communication and nurtured stakeholder relationships, ensuring adaptability to evolving project requirements in a fast-paced, agile workspace.
September 2020 - September 2024
The Phive
Product Designer
Championing the conceptualisation and design of a diverse range of products, ensuring alignment with and reinforcement of robust brand guidelines.
Orchestrating the entire product design lifecycle, crafting impactful print products aimed at inspiring children to learn phonics through storytelling.
Directing comprehensive brand documentation, enhancing the team's ability to amplify the business's visibility on social media and online platforms.
Collaborating with printers and manufacturers, overseeing the production of high-fidelity prototypes for director approvals and shelf-ready products.
Pioneering the development and creation of Point of Sale (POS) advertising, strategically implemented in physical shop environments to drive sales, and elevate brand recognition.
Education
2022
MA Advertising and Design - Distinction
University of Leeds, School of Design
2021
BSc Product Design - 2:1
University of Leeds, School of Mechanical Engineering