User Interface
User Experience
Marketing Design
Research
Pain Points
Complex Systems
Increase inefficiencies and errors, making the coordination process more challenging and time-consuming.
Communication Inefficiency
Leads to misunderstandings and gaps among team members, causing disruptions in travel plans
Non-collaborative Processes
Hinders effective teamwork, introducing inefficiencies and preventing a cohesive approach.
App Switching
Disrupts workflow and adds complexity to travel planning.
Users
Coordinator
I book travel plans for groups of people with complex logistical needs.
Traveller
I want to be able to see my travel plans, and know where my team are.
User Personas
Humanising the design process was key at this stage, to maintain the design focus on the users, and their specific needs. We focused a lot of our research and design efforts on two personas since they highlighted two important roles: travellers and travel coordinators. I was able to understand how broad a range we would need to cover thanks to their personalities.
Teamwork and Agile
Working in a small team on a fast-paced project, I felt it was important to maintain team morale and motivation by defining and shepherding the implementation of a clear and reliable project development structure.
Approach
Our team adopted an agile approach and used rapid product development to achieve Minimum Viable Product milestones. Early into the project, I introduced these approaches to leverage 4-week design sprints and regular, structured reviews to create a dynamic working environment that accelerated productivity and enhanced development efficiency.
This integration enabled us to quickly iterate towards our goals while maintaining a strong focus on design excellence and team communication within tight time and development constraints.
Figma & FigJam
Miro
Trello
Adobe Creative Suite
Storybook
Wordpress
Brief
Re-define the user experience of the Eventr eco-system, focussing on creating an effective all-in-one tool for streamlined and flexible planning and communication for teams. Design a comprehensive travel and itinerary planning solution that consolidates various travel-related tasks within a single, user-friendly system.
Design System
Design and implementation of a detailed design system to establish a cohesive design language across Eventr. Additionally, with the developers, we worked to develop a shared component storybook to streamline rapid interface development.
High-fidelity prototyping
Creating clear user flows using high-fidelity prototypes, focussing on a clean hand-off from design to development, with clear communication to maintain an efficient development pace.
Eventr V1
The original interface design for Eventr, before this stage of the project was started.
Eventr - Now
The Eventr Mobile App is a digital itinerary management tool. With the ability to create, edit and view itineraries right from the app, users have all they need to run successful events in the palm of their hand.
Eventr Coordinator Hub
With the Eventr Coordinator Hub, travel coordinators have the ability to create and manage events on a larger screen. This creates a more approachable experience when dealing with medium to large events.
Media Design
Alongside development of the app, we are also responsible for producing graphics for social media, and print designs for show banners and other materials.
User Testing
BWT 33rd Anniversary Event
The mobile app recently underwent a successful alpha test at the BWT 33rd Anniversary event. With an at-event adoption rate of around 87%.
Las Vegas Grand Prix
The app underwent live usability testing within the paddock of the 2023 Las Vegas Grand Prix.
HiTech GP
The entire eco-system is currently undergoing an extended usability test with mass planning for the upcoming events calendar.
Conclusion
My key takeaway is the profound impact that user-centric design, efficient communication, and streamlined processes can have on transforming challenges into opportunities. This project has honed my skills in tackling real-world problems, reinforcing the importance of empathy and innovation in digital product design
